GolGift

This project involved creating the visual identity for GolGift, a brand focused on presenting floral products through a modern and minimal visual language. The goal was to balance the delicate nature of the brand with a more contemporary and internationally approachable aesthetic. The identity system included a rose-inspired red palette combined with gold, black, and white to create a refined visual atmosphere. A clean sans-serif typeface was chosen to maintain simplicity across digital and print applications. The logo mark was designed using four interconnected “G” letters, inspired by the Persian word “Gol,” meaning flower, forming a minimal floral symbol at the center of the brand identity.