Knowingly

This project involved creating the visual identity for Knowingly, an early-stage startup based in Stockholm, Sweden, focused on building an AI-powered educational platform that connects users with mentors and coaches. The scope of the project included logo design and the development of the brand’s visual direction and color palette. After several discussions with the founders about the platform’s vision, target audience, and AI-driven approach, I began developing moodboards to explore possible visual directions. The goal was to create a modern and minimal identity that could communicate connection, accessibility, and innovation without feeling overly technical. One of the concepts that immediately resonated with the founders was a minimal visual interpretation of the letter “K,” inspired by the idea of connection and interaction between two individuals. The challenge was to express this relationship in the simplest possible form while maintaining a clean and memorable identity system. The final logo was tested across mockups and digital environments to ensure flexibility and clarity across different applications. The chosen blue-violet color palette was developed in collaboration with the founders, combining the familiarity and trust associated with blue in digital products with subtle violet tones that reference the innovative and almost “magical” qualities often associated with AI technologies. Combined with a minimal black-and-white foundation, the final visual system created a modern and scalable identity for the platform. The brand launched successfully and received positive early feedback during its initial rollout.