Canmur

This branding project was created for a newly established transportation company in Canada, with the goal of developing a modern visual identity that could reflect the company’s professional yet energetic character while maintaining a minimal and contemporary aesthetic. The project included logo design, color palette selection, typography, stationery design, and marketing materials such as brochures. After preparing the design brief and moodboards, I worked closely with the company’s founder to establish a clear and shared visual direction for the brand. One of the main challenges in the logo design process was translating the company’s core services and personality into a simple and memorable visual mark. Since the company specialized in transporting packages of different sizes, the idea of incorporating a minimal box shape became the foundation of the concept. As air transportation played a major role in their operations, the visual direction gradually evolved to include a bird-inspired form during the sketching and refinement process. Through multiple iterations and collaborative feedback sessions, the final logo emerged as a combination of a box and bird symbol, complemented by subtle typography customization within the logotype to create a more distinctive identity. The color palette was carefully selected to balance trust, professionalism, energy, and speed. Dark blue was used to communicate reliability and stability, while warm yellow-orange tones added a sense of movement, optimism, and fast service.